Lending a hand: Visual Identity Vault helps local businesses

The Visual Identity Vault in Downtown Fairmont is offering free banners for Martin County businesses. Owners Jay and Tanya Doyscher say they eat out at many local restaurants and are simply looking to help out.

FAIRMONT — It’s safe to say that by now, everyone has been affected either directly or indirectly by the novel coronavirus. While things are rapidly changing and many people are facing hardships, there are amazing acts of community and kindness out there.

One local business, The Visual Identity Vault, is offering some of its services free of charge to businesses in Martin County.

The business is run by Jay and Tanya Doyscher. They bought the business in 2004 and ran it out of their home for 10 years. In 2014, they moved to downtown Fairmont. It’s located at 206 Downtown Plaza.

The Visual Identity Vault does screen printing, embroidery, signs, banners and a variety of other promotional items.

“We wanted to try to do something to help local restaurants by making a banner with their new hours or contact information,” Jay explained.

On March 16, Minnesota Gov. Tim Walz ordered the closure of bars, coffee shops and restaurant, effective the following day through May 1. This was to slow the spread of the coronavirus. While the various venues are not allowed to let in or serve customers dine-in style, many are still open for drive-thru, delivery or take-out.

Right now, The Visual Identity Vault is offering a free 2 ftX 3 ft banner for businesses in Martin County. The banner can include the name of the business, contact information, carry-out or delivery information and business hours.

They can have the banner made in two to three days. It’s then hung and used as advertisement outside of the establishment.

Jay said he and his wife eat out at many of the local restaurants and are doing this as a way to help out.

So far they’ve made two banners, one for The Ranch Family Restaurant and another for Bean Town Grill. Jay would like to be able to help out other local businesses.

“I don’t think there’s a business out there that’s not going to be affected by this,” he said.

Like many other places, the doors of Visual Identity Vault are temporarily closed to customers, but they’re still able to work, mostly through email, and make orders for customers.

Anyone interested can check out their Facebook page by searching The Visual Identity Vault

or call 507-399-1120.

“We want everyone to stay safe and healthy and to continue to shop local and support the small businesses in whatever way they can,” Jay said.


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