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Milan designers embrace Gen-Z

MILAN (AP) — The growing influence of Generation Z was clear on the second day of Milan Fashion Week: Emporio Armani unveiled an “upcycled” capsule collection, Dolce&Gabbana filled their front row with teenage champions of the TikTok social media platform. Tailoring was mindful of youthful preferences.

The younger generation is increasingly driving trends and the growth of menswear sales, according to Italian National Fashion Chamber President Carlo Capasa.

Fall/Winter 2020/21 is shaping up to be “the year of the new tailoring,” Capasa said, with clear streetwear influences in more formal dressing. Cuts are looser and patterns are a bit bolder. Also on runways: chunky knitwear and cross-body purses are new menswear protagonists.

Emporio Armani unveiled a capsule collection of 18 upcycled garments, which designer Giorgio Armani said was only “the start of the discussion.”

Milan fashion houses are making more public their efforts to create sustainable collections, especially as consumers indicate that environmental consciousness as a key purchasing criterion. It is fitting that Armani launched the initiative with his Emporio Armani line for youthful dressers.

All of the garments – puffer coats, cargo pants, jumpsuits, ribbed cardigans, among them – were in black and white, easy to mix and match.

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