PALMETTO, Ga. (AP) — Soon after Netflix released “Stranger Things,” fans of all ages came into Bradley’s Big Buy grocery store in Palmetto, Georgia, dressed like characters from the show, and wandered toward the Eggo waffles aisle, cameras in hand.

They sought out the exact spot where “Stranger Things” star Millie Bobby Brown filmed a scene as the character Eleven, and they’re still coming three years later, even after the store changed its name and became part of the Piggly Wiggly franchise.

Palmetto is a town of barely 5,000 people about 25 miles (40 kilometers) southwest of Atlanta where the grocery store cashiers greet customers by name. But after “Stranger Things” premiered in 2016, it became routine for employees to also welcome fans from around the globe. Fans have visited daily since the store reappeared in the third season on July 4, said Piggly Wiggly manager David Johnston. About 50 fans showed up on one particularly busy Saturday in mid-July, he said.

“You can spot them in the crowd when they come in here,” Johnston said. “The girl the other day was dressed like Eleven, all the way to the blood running down her nose.”

Eleven is a main character of the series known for her mysterious mind powers and the subtle nosebleed she gets after activating those powers.

The nostalgic ’80s sci-fi series broke Netflix records with its third season. Within four days of release, 40.7 million accounts had started watching it and 18.2 million had already finished it entirely, Netflix announced on Twitter.