Sesame Street tackles addiction
NEW YORK (AP) — “Sesame Street” is taking a new step to try to help kids navigate life in America — it’s tackling the opioid crisis.
Sesame Workshop is exploring the backstory of Karli, a bright green, yellow-haired friend of Elmo’s whose mother is battling addiction. The initiative is part of the Sesame Street in Communities resources available online.
“Sesame Street” creators said they turned to the issue of addiction since data shows 5.7 million children under age 11 live in households with a parent with substance use disorder.
“There’s nothing else out there that addresses substance abuse for young, young kids from their perspective,” said Kama Einhorn, a senior content manager with Sesame Workshop. It’s also a chance to model to adults a way to explain what they’re going through to kids and to offer simple strategies to cope.
“Even a parent at their most vulnerable — at the worst of their struggle — can take one thing away when they watch it with their kids, then that serves the purpose,” Einhorn said.